Safra Ducreay is a retailer reporter covering trends in hip-hop, streetwear, sneakers, and youth culture. She focuses on how these trends influence brand narratives.
Click on the images below to view previous work.
VIEW COPYWRITING WORK
A lot of this work consists of creative copy, product writing, and editorial content with an omnichannel focus.
Loblaw
Need Supply Co.
Fashion Product Editorial
Highsnobiety
DECIEM
Greatest
Faubourg
SSENSE
VIEW CONTENT DESIGN WORK
Content design, UX writing, content strategy, and design thinking
The Ordinary UX
Expressions UX
Muses UX
Shoppers Drug Mart UX
Gap UX
BPTN UX
No Stress UX
VIEW JOURNALISM WORK
My most prominent work as a trend-spotter, forecaster, and future seer.
i-D
Dazed
Interview
ELLE Canada
Harper’s Bazaar UK
Clash Music
Hot New Hip Hop
Read Drake Interview
All Hip Hop
The Independent
Vogue Italia
The Block
Complex
VIBE
Format
XXL
The Guardian
VIEW DIGITAL COMMUNICATIONS WORK
Social media marketing, online community management, and digital public relations.
Huawei P10
Zalando x IVY PARK
Visa x Rio 2016
Gap International
The Craft Channel
Red Bull #20Before15
Lemar and Dauley
VIEW INFLUENCER MARKETING WORK
Influencer marketing projects for brands that are light years ahead of the competition.
Adobe Road To Max
Samsung VR
Gap Styld.By
VIEW VIDEO WORK
Flexing my multidisciplinary muscle.
All Def Digital
GENNEXT Bank
VIEW ANIMATION WORK
I’m not a visual designer, but I know my way around Adobe Creative Suite.
Animation Work