Loblaw Companies Limited is Canada’s largest retailer, generating over USD 41 billion in annual revenue through 2,400+ stores. Comparable to major US retailers like Walmart or Kroger, Loblaw offers grocery, pharmacy, health, apparel, beauty, and financial services and includes legacy brands such as Joe Fresh, President’s Choice, no name®, Loblaws®, and Shoppers Drug Mart.
I work for the company’s in-house content agency on the Shoppers Drug Mart brand. I’m responsible for shaping Shoppers’ brand voice and leading content strategies across CRM platforms.
Skills: Copywriting, Brand Voice and Tone, Content Localization, Cross-Functional Collaboration, Research, Process Design, Editorial Style Guides, Idea Generation, Presenting to Executive Leadership
Tools: Figma, Microsoft 365, Coda, Slack, Salesforce Marketing Cloud, Workfront, Lattice
Personalized Email Subject Lines
Culturally Relevant Content
International Self-care Day
Festival Season (Caribana)
PC® Optimum Summer Insiders Report
Saint-Jean-Baptiste Day
Acne Awareness Month
Menstrual Health Day
Points Redemption Offers and Promotions
DECIEM