CULTURE FORWARD

Covering trends and conversations in hip-hop, streetwear, sneakers, and youth culture through a retail lens.

Relevance starts here.

Who am I?

Di gal dem sugar!

Just kidding.

Bohemian answer: I’m a mother, writer, trendspotter, idea generator, and lifelong student.

Professional answer: I’m a retail reporter who focuses on trends in hip-hop, streetwear, sneakers, and youth culture and how these trends influence brand narratives—how brands are adapting to keep up with the times, basically. I’m also passionate about the intersection of the aforementioned cultures and the black experience, which remains widely underrepresented.

I’ve also done a lot of brand work throughout my career. As you’ll see when checking out my work, I’ve been doing this for a while.

CHECK THE RESUME

I have 16+ years of experience crafting omnichannel content for global brands with a combined annual revenue exceeding USD 69.36 billion, driving cultural relevance and brand growth.
I’ve led several human-centered content strategies that shaped brand voice, tone, and narrative.
I’ve produced editorial content for major publications that resonates with diverse, younger audiences.
In colloquial terms, “I got my ear to the street with di yout dem.”