FASHION PRODUCT COPY FOR BRANDS
Broken Heel Diaries was an online magazine for women who aimed to learn from all the ‘broken heel’ moments life brings.
Selfridges & Co. is a leading British luxury department store known for its innovative retail experiences and commitment to high-quality fashion, beauty, and lifestyle products. With annual revenue surpassing USD 2 billion, it appeals to both UK and international markets.
COS (Collection of Style) is part of the H&M Group, a global leader in fashion with annual revenue exceeding USD 20 billion. The brand is celebrated for its timeless, minimalist designs and sustainable practices. It has over 270 stores in 44 countries.
Harvey Nichols is a luxury British department store chain known for offering luxury products. Generating over USD 300 million in annual revenue, it operates internationally, comparable to Saks Fifth Avenue in the U.S., and features brands like Gucci, Balenciaga, and Tom Ford.
Topman was a British men’s fashion retailer known for its trend-driven styles. It had stores across the UK and internationally, including New York and Tokyo.
Boutique 1 was a multi-brand fashion brand in the Middle East with stores in London, Abu Dhabi, Dubai, and Beirut.
As a fashion writer, my roles included writing technical product descriptions, editorial product and landing page copy, trend reports, long-form fashion features, and sometimes styling.
Skills: SEO copywriting, editing, research, creative and styling direction
Broken Heel Diaries
Harvey Nichols
Boutique1
TOPMAN MAGAZINE
GREATEST
FAUBOURG