Some brands are building culture from the inside. Some are earning their way in from the outside. Either way, the work is the same: narrative architecture and cultural strategy that makes the story land before it's obvious.
This is what Safra Ducreay builds.
Select works.
Need Supply Co.
Luxury Fashion & Hip-Hop
Highsnobiety
Greatest
SSENSE
i-D
Dazed
Interview
ELLE Canada
Harper’s Bazaar UK
Clash Music
Hot New Hip Hop
In-depth profiles
Allhiphop.com
The Independent
Vogue Italia
The Block
Complex
VIBE
Format
XXL
The Guardian
Zalando x IVY PARK
Red Bull #20Before15
Lemar & Dauley
All Def Digital