Safra Ducreay is a cultural capital strategist and strategic advisor who tells brands when their moves in youth culture—across luxury fashion, sneakers, sportswear, streetwear, and hip-hop—will build equity, before it's obvious.

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Need Supply Co. logo

Need Supply Co.

Little Kim Louis Vuitton David Lachapelle

Styling and editorials

Highsnobiety logo

Highsnobiety

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Greatest

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SSENSE

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i-D

Dazed and Confused logo image

Dazed

Interview mag logo image

Interview

ELLE Canada logo image

ELLE Canada

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Harper’s Bazaar UK

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Clash Music

Hot New Hip Hop logo image

Hot New Hip Hop

Young Rick Rubin Safra Piece

Interviews and profiles

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All Hip Hop

The Independent newspaper image

The Independent

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Vogue Italia

Paolo Roldan via his instagram

The Block Magazine

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Complex

VIBE magazine logo image

VIBE

Al Pereira/Michael Ochs Archives/Getty Image

Format Magazine

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XXL

The Guardian newspaper image

The Guardian

Zalando Beyonce Ivy Park image

Zalando x IVY PARK

Red Bull 20 Before 15 image

Red Bull #20Before15

 
Lemar and Dauly shirt

Lemar and Dauley

All Def Digital Lil Uzi Vert Image

All Def Digital