CULTURE FORWARD

 GAP INTERNATIONAL

As Social Media and Content Manager, I led content strategies and social media initiatives for Gap’s franchise division, driving brand consistency across emerging global markets.

I oversaw Facebook and Instagram content for over 40 markets.

Skills: Social Media Calendar Management, Brand Guardian, Content Localization, Crisis Management, Brand Voice and Tone

I used the social media management tool Sprinklr to monitor posts and gather data.

Finally, I worked closely with Gap’s corporate communications team on the localization and asset delivery of Gap For Good initiatives, one being the End Aids campaign with (RED).