CULTURE FORWARD

Covering trends and conversations in hip-hop, streetwear, sneakers, and youth culture through a retail lens.

Relevance starts here.

The Craft Channel

The Craft Channel was a popular live-streaming home shopping network in London. It was a start-up with a feverish fanbase and shows hosted by local arts and crafts celebs. Unfortunately, the channel went bankrupt due to financial difficulties, which is a shame because it was one of my favourite gigs.

As the Social Media Manager, I led social media strategy and execution for The Craft Channel's Instagram and Facebook pages. I had tons of creative freedom and worked closely with our in-house designer to create the visuals for our social media channels. I got to play with different content formats and experiment with campaign ideas.

Skills: Content Creation, Creative Director, Design Briefs, Social Media Management, Online Community Management