Drake took to a live streamer's platform to shade fellow musicians. However, closer inspection reveals a brilliant marketing savant.

On Friday, Kendrick Lamar, a former Drake collaborator turned foe, launched his sixth studio album, GNX. The surprise 12-track drop, released on his label, PGLang, features a stellar cast, including Roddy Ricch and labelmate SZA. Except for SZA, who grew up in New Jersey, GNX is an ode to the West. However, based on the sea of positive reviews pouring in, it's clear that K. Dot’s popularity spans the globe. His gritty storytelling, hard beats, and theme-bending cultural references are bound to make the LP a staple in everyone’s playlist except Drake’s.

Following GNX hitting the airwaves, YouTube, the Internet, and everything else, Drake hopped on a livestream with fellow Canadian Félix Lengyel. For those who don't know, Lengyel goes by xQc. He's a popular Twitch streamer with over 12 million followers (it's important to mention Lengyel took to Kick for the stream with Drake. After signing a $100 million deal with the Twitch rival, he should). This was a brilliant move; aside from the world's most annoying third wheel, Kevin Hamdan, who we've learned is a magician, talking about nothing specific, the rapper kept it calm. He lauded the streamer while smoking shisha. Drake was so relaxed that he pulled some wisdom from his wellness bag. "I'm here, as you can see, fully intact. Mind, body and soul, in case you were wondering," Drake said during the live. "You need facts to take me out. Fairytales won't do it."

Unbothered is the approach; as you can imagine, the rapper's nonchalance has set the internet on fire. Drake is an entertainer, playing the game by throwing shots at K. Dot, former friend The Weeknd, and Steve Lacy! “This guy’s like a fragile opp,” Drake said as Lengyel lip-synched Lacy's Bad Habit. “But this is a good song, though.” When Lengyel asked for clarity, Drake responded, "Chat knows what I'm talking about. Fragility" Sure, Lacy fired back, and Kendrick has not responded since this post. But we did find it fascinating that while all the shenanigans were going on, Drake's line with Nike, NOCTA, previewed the latest Cardinal Stock capsule on IG.

The capsule isn't new—Cardinal Stock originally came out in 2021. Based on the campaign, which was shot in Naples, Italy, the latest drop includes pink tees, hoodies, and sweat sets; black tracksuits; speckled grey sweatsuits; and silver puffers. The capsule will be available on NOCTA's website at midnight on November 26th.

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Then we get another shocker: Drake announced on Lengyel's livestream that his Anita Max Wynn tour kicks off exclusively in Australia on February 9, the exact day Super Bowl 2025 kicks off (excuse the pun). However, this revelation won’t affect K. Dot’s half-time performance. Sources say Anita Max Wynn is the alter ego he uses while gambling, though, quite frankly, Anita Max Wynn Tour sounds like he's positioning himself to become the Anna Wintour of music.

Just sayin'.

Shout out to Il Mattino for the lead.

Ciao Edie!