Lee and Alpha Industries Celebrate Workwear and Americana with Capsule Collection
Images courtesy of Alpha Industries
I learned from WWD this morning that Alpha Industries and Lee have teamed up on a capsule collection. According to the report, the collaboration celebrates their "shared history in workwear and Americana."
The first thing that came to mind was, 'Who's Lee?' Yeah, sometimes I'm not that up-to-date. It turns out that Lee has been around forever. I would not have known about Lee had it not been for Alpha Industries, a brand I buy often.
The thing is, brands like Lee tend to stay in the vault. Is it under the Levis umbrella? What is it known for? Well, Lee, a multipurpose apparel brand from 1889, is part of Kontoor Brands, which owns Wrangle and Rock & Republic, both of whom I’m familiar with.
I believe this collaboration intends to reintroduce Lee to a fresh, younger audience, given that avant-garde retailers such as SSENSE and END. carry Alpha Industries anyway. I'm well past the days of rocking coveralls; however, the quilted jackets are cute. The cargo pants aren't for me, but they can be useful for someone who wants to look on-trend without appearing to be trying too hard. Perhaps the purpose of workwear lies in its practicality since it is essentially for people holding down blue-collar jobs and those who appreciate the blue-collar aesthetic (yes, there is a blue-collar aesthetic. Think Carhartt)
Again, the pieces are accessibly priced, which I’m all for. While the collection is available on both brands' e-commerce sites, unfortunately, it can only be found in select US stores, which is my point.
But alas, happy shopping!